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What's Hot: Posh New York Style Food Comes to S.F.

Ceviche Pescatora-Style

Shopping is a pleasure, but, let’s be honest, it’s also tiring. Fortunately, Barneys New York in San Francisco has a stylish answer to this conundrum with the opening of its signature restaurant Freds at Barneys. The New York original was opened by Chef Marc Strausman in 1996, and this restaurant replicates its formula at its Union Square outpost with a posh bar, lounge and restaurant perched atop the 77 O’Farrell Street location. 


Now you can refresh and recharge, see and be seen in the modern and elegant space that invites a pause from a busy day of shopping. Created by Barneys New York, Steven Harris Architects and Lalire March Architects, the light-filled interior is chic and soothing, with blond wood, white walls, and aqua marine accents. As you enter the restaurant, a cozy vestibule offers glimpses of the lounge and bar lined with a 36-foot-long faceted mirror glinting with light reflected from the windows of the airy dining room overlooking Union Square.


Dine on Freds classics such as Estelle’s Chicken Soup, Freds Chopped Chicken Salad, Pizza Margarita, and Dungeness Crab Cakes, or tuck into Californina-inspired plates such as Avocado Toast and Pico de Gallo on Cumin buttered Acme Bread or a confetti of Ceviche Pestactora-style spooned into a martini glass. For a lighter break, indulge in crispy Belgian-Style Pommes Frites with a trio of dipping sauces, accompanied by a glass of wine or a craft cocktail. 


For a city that seems to have everything, San Francisco can now add a taste of iconic New York to its lengthy list of lunch and after work destinations. Freds at Barneys New York San Francisco is a glamorous time out from a day of hard work — and the hard work of shopping.

WHO Chef Marc Strausman
WHAT Freds at Barneys comes to San Francisco
WHERE 77 O’Farrell St, S.F., 415.268.3550, barneys.com/restaurants/freds $$ LD


Cheeseburger Deluxe


The Interior (left) and Belgian Pommes Frites (right)



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