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8 Questions for Veronica Jane



Veronica Jane just might have the most coveted job in the Bay Area — bringing music’s A-listers in for special events. Working with Another Planet Entertainment, she books the talent for companies like Apple, Google, Facebook, YouTube and Genentech. In this respect, the apple doesn’t fall far from the tree: her father, John Doe, is lead singer and bassist for Los Angeles–based punk group X, and her mother, Gigi Blair, was a Hollywood stylist for musicians and a writer for a music magazine. After graduating from San Francisco State University with a degree in Environmental Studies, Jane decided to call the Bay Area home: two years ago she and her physical therapist husband, Luke Hirschmugl, moved to Marin and eventually landed in Fairfax. The location keeps her close to performance venues while giving her plenty of time to explore the great outdoors.

1. What was it like growing up in Los Angeles as a kid attached to show business?
You still get that kind of romanticism of “it’s rock and roll and it’s showbiz!” The song, and the dance, and the excitement of it. You feel that energy and yet there’s this very realistic note that’s rung through, of what it takes to really make that happen. Because I got to grow up around it and be a part of it, I came to realize that there was a lot more that was going on behind the scenes to make a show come together.

2. Your dad is a famous musician as well as an actor in movies and TV, while your mom was a Hollywood stylist. What was it like for you growing up in a showbiz family?
I loved it. I loved going to shows as a kid. Walking up to the bar — as a 7-year-old — and ordering a Shirley Temple. I felt so powerful. Blazing past security to go backstage. I loved it.

3. What was your first professional experience in terms of helping to bring a show together?
The first festival I ever worked at was Hardly Strictly Bluegrass. I started working with Christie Ward, who’s now a dear mentor and friend of mine, running the artists’ transport department for Hardly Strictly. There was nothing more rock-and-roll than driving a cart through Golden Gate Park, whizzing by the crowd, and getting an artist to the stage. I realized then that “this is for me! I want this!”

4. You’ve worked with a lot of big names: Lenny Kravitz, Bruno Mars and Aerosmith, to name a few. Any artist in particular stand out?
I think one of my favorites was Blondie. That was a really good show.

5. What have been some of the other events you’ve been part of putting together here in the Bay Area?
I’ve worked on smaller, more localized projects. Like Bay to Breakers. Or this incredible literary festival in San Francisco called Litquake — and I would run the crawl that was part of that, across 40 venues in the Mission District.

6. What’s the greatest pleasure you derive from helping to create the experience of an event?
What I enjoy is creating and getting to see people enjoy those elements of surprise. Where they get to discover it. It’s not right there in your face as you walk into the room. Instead it’s just around the next corner.

7. It’s not all glitz and perks, though, right? What are some of the real-world logistical elements?
One of my first jobs was to manage Porta-Potties at a big corporate show. What the heck. And yet, when you’re talking about Porta-Potties for 25,000 people, it’s a serious piece of the puzzle — and you’d best make sure that they’re easy to access.

8. Now that you’ve been a Marin resident for a couple of years, what sort of discoveries have you made?
My husband and I walk out our front door and we’re on a hike. I love that about Marin. I can barely make it down some of the streets in Fairfax when everything’s blooming because it’s heart-wrenching how beautiful it all is.

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