Super Bowl Host Committee Helps Tackle Childhood Hunger in the Bay Area

Early on the Super Bowl Host Committee announced they would have a generous charity component – and we just go word on what they will be doing through the holidays. 

As the Bay Area’s two football clubs take the field today, fans will have more to cheer for than just their favorite team. The Super Bowl 50 Host Committee is introducing #SB50Feeds today, a holiday campaign focused tackling on childhood hunger in the Bay Area.

The program’s goal is to raise at least $150,000 – which is equal to $900,000 worth of food – for the food banks supported by the Oakland Raiders and San Francisco 49ers; the Alameda County Community Food Bank, Second Harvest of San Mateo and Santa Clara Counties, and SF-Marin Food Bank. Fans have the opportunity to donate to #SB50Feeds, and be entered to win a pair of tickets to Super Bowl XLIX.

“During this season of giving, we want to highlight the generosity of the Bay Area region and how individual efforts make real impacts,” said Jason Trimiew, VP of Community Relations for the Host Committee. “Through #SB50Feeds, we are excited to be able to amplify those individual donations to make an even greater difference in communities around the Bay Area.”

Every dollar donated will be matched 2 to 1, up to a total of $50,000 by 50 Fund, the Host Committee’s recently launched legacy fund, and The Safeway Foundation. 50 Fund’s goal is to help close the opportunity gap for low-income Bay Area youth while making Super Bowl 50 the most giving ever. 

“Childhood hunger is a critical issue facing many Bay Area families. With the high cost of living in our region, many working families are challenged by food insecurity on a daily basis,” said Christy Duncan Anderson, Executive Director for The Safeway Foundation. “The partnership between The Safeway Foundation’s Hunger Is and the Super Bowl 50 Host Committee is a great opportunity to help ensure that children and their families will not go hungry this holiday season.”

To participate, fans will be invited to give one of three ways:

  • via text (Text TOUCHDOWN [donation amount] to 41444)
  • via tweet (Tweet @50Fund [your donation amount] #tinygive)
  • via the Host Committee’s Facebook page

#SB50Feeds runs December 7 – 21, 2014, with the Super Bowl ticket winner being selected on Monday, December 22 for Super Bowl XLIX in Glendale, Arizona in February 2015. For more information, please see the campaign’s official rules.



Mimi Towle

Mimi Towle has been the editor of Marin Magazine for over a decade. She lived with her family in Sycamore Park and Strawberry and thoroughly enjoyed raising two daughters in the mayhem of Marin’s youth sports; soccer, swim, volleyball, ballet, hip hop, gymnastics and many many hours spent at Miwok Stables. Her community involvements include volunteering at her daughter’s schools, coaching soccer and volleyball (glorified snack mom), being on the board of both Richardson Bay Audubon Center. Currently residing on a floating home in Sausalito, she enjoys all water activity, including learning how to steer a 6-person canoe for the Tamalpais Outrigger Canoe Club. Born and raised in Hawaii, her fondness for the islands has on occasion made its way into the pages of the magazine.