Getting Social with the America's Cup










With Luna Rossa Challenge moving onto the Louis Vuitton Cup Finals with Emirates Team New Zealand beginning August 17, the competition for the Cup is starting to heat up. The two teams are looking to see if history repeats itself as they reprise their last LV Finals meeting in 2007 when ETNZ walked away with the title.

But more than just the racing on land, the entire scene around the America’s Cup is positively buzzy right now, from local concerts and the Red Bull Youth America’s Cup youth teams taking the water to AC teams in trainings and what September might bring. To stay abreast of all things AC, here are some channels that might be of interest.

Event organizers have created a number of channels to reach their fans.

“Our fans use a variety of channels in their daily lives, so it’s our goal to give them the content they want, on the channel they prefer, when they want to consume that content,” said Sarah Hawkins, head of social media for the America’s Cup.

For sailors wanting the latest news

  • @ScuttButt for major sailing news and commentary
  • @SailingAnarchy for topics, ideas and critiques from racing sailors
  • @Vsail international sailing news site based in Valencia, Spain
  • @CupInfo for news, information and background

For feature stories on Cup and the teams

Your one-stop shop for breaking news through these curated content sites

Some of the local journalists covering the event  

Team channels

Top Hashtags

  • #AmericasCup
  • #LVCup, Louis Vuitton Cup
  • #RBYAC, Red Bull Youth America’s Cup
  • #AC72, the boat to be sailed in LV Cup and AC Finals
  • #AC45, the boat to be sailed in the Red Bull Youth AC

What are your favorite America’s Cup channels and whom else do you follow?