AS PLASTIC SURGERY BECOMES INCREASINGLY POPULAR in the San Francisco Bay Area, Dr. Robert Aycock is distinguished by his industry-leading skill and highly personalized care. “No two procedures are ever performed exactly the same way,” he explains. “I approach each case differently, modifying my technique to enhance natural beauty.” The board-certified plastic surgeon consistently goes the extra mile to provide patient-specific care. “Getting to know each patient helps me better address their concerns,” he explains. “I want to understand their needs and help them achieve their goals.” After nearly 30 years in practice he has developed a loyal following. Dr. Aycock spends much of his time performing surgical procedures including face and neck lifts, breast augmentation, breast reduction, abdominoplasty and liposuction, but he’s quick to point out that surgery is not always necessary. “In some cases, surgery may not be the best course of action. Some of our patients’ goals can be achieved using lasers, fillers, and other noninvasive protocols,” says Dr. Aycock, who is an international speaker and trainer for the various laser procedures he offers.