Launched in 2014 in Los Angeles, Ajna Living is an outdoor lifestyle brand. The company designs and manufactures its own line of outdoor lounge furniture in addition to carrying other outdoor furnishing brands such as Fermob, Palacek and Paradise People. Ajna Living has two retail locations in California and serves customers across the country through online sales. Here we talk to Kristin Kennedy about the business.
What makes your business unique? So much outdoor furniture on the market is either poorly made or overpriced. We’ve been successful by investing in the product instead of the marketing; our products are beautiful, well made and well priced.
What do you like most about your business? One of the best aspects of our company is knowing that we’ve helped our customers create a welcoming, comfortable outdoor living space so that they can spend more quality time with friends and family.
What does the future hold? As we continue to grow and include more products and outdoor living resources, we look forward to building a community around the outdoor living lifestyle and inspiring more people to live better, outdoors.
Which product that you sell is your favorite? One of our favorite products is the rattan chaise lounges, which are part of the Ajna Living collection. They embody the relaxed, leisure lifestyle that we hope to invoke. I feel more relaxed just looking at them.