Jean-Charles Boisset (pictured below), affectionately known as the James Bond–like Agent 69 on YouTube and now heading up his family’s vast winery empire, has recently opened JCB Tasting Salon in Yountville. And next door is Atelier by JCB, a gourmet epicurean marketplace offering up culinary treats such as salts, mustards and honey from Boisset’s winery estates and hand-selected smoked salmon, caviar, anchovies, truffles, foie gras, terrines, charcuterie, more than 120 cheeses, chocolate, specialty teas and coffees from his travels. Retail offerings will include JCB’s custom-designed jewelry collection, candles and perfumes as well as luxury goods, including Lalique, Baccarat, Christofle, and Bernardaud porcelain. In the tasting room, the JCB collection of French and Napa Valley wines will be featured in three distinctive flights. “We are ecstatic to share our vision of wine lifestyle, where wine is at the center of life and is surrounded by beauty and art,” says Boisset. “JCB represents the producers and houses that we adore the most, whose wares have been curated for years, and that we desire to share with the world as an extension of our lifestyle and savoir-vivre.”
This article originally appeared in Marin Magazine’s print edition under the headline: “An Agent of Taste“.