Who hasn’t desired a big, blingy diamond at some point in their life? Wedding rings are often a symbol of the couple’s love for one another, and you likely want only the most special of jewelry for the occasion. A wristwatch is a symbol of status as well as being gosh-darn practical, and there’s nothing quite like something well-crafted and top-notch. Whatever the occasion, you want to make sure you’re spending your hard-earned money on something that you adore.

The 2025 readers’ choice Best of the County winner is Sofia Jewelry (pictured above). For the rest of the Marin Magazine‘s Best of Marin County Jewelry Store picks see below.

Our 2025 Shopping category sponsor is Belle Marin Aesthetic Medicine. View the rest of the shopping category here.

We’ve broken it down by region: Southern and Central Marin.

Southern Marin

Alix & Company

Mill Valley

This is the place to go for anything bridal. Wedding rings, engagement rings, you name it. If you want to get married with your great-grandmother’s wedding ring but simply can’t stand the antiquated look, Alix & Co. can renovate it into something modern that you’ll adore while keeping the materials and spirit of the original. But don’t let that fool you into thinking you can’t get a stunning original design from Alix. With a focus on ethically sourced gems and recycled materials, this place is sure to appeal to the eco-conscious.

18 E. Blithedale Ave #12, Mill Valley, 415.380.0880

Lulu Designs Jewelry

Mill Valley

Lulu Designs Jewelry is a retail gallery and design studio where a team of women artisans create handcrafted jewelry using sustainably sourced metals and uniquely cut gemstones. Their collections are designed to be meaningful and timeless.

129 Miller Ave Ste 200, Mill Valley, 415.729.9570

Moonstruck Fine Jewelry

Mill Valley

Located in picturesque downtown Mill Valley, Moonstruck’s two owners opened their doors in 2018 to rave reviews. Johanna has 20 years of goldsmithing under her belt, having learned at her father’s side since she was 15. She adds her own handmade pieces to the store alongside a curated collection of boutique designers. Bouke has a full 50 years of experience as a jeweler that he brings to the store, keeping classic European traditions alive through his masterful creations. There is no better place for something as delightful as it is unexpected.

11 Bernard St, Mill Valley, 415.383.0462

Poet and/the Bench

Mill Valley

Discover uncommon jewelry, home goods and art at Poet and/the Bench from their more than 60 artists. Custom jewelry for bride, groom and special occasions by in-house designer and curator Jeffrey Levin are complemented by thoughtfully curated indy designer collections of uncommon jewelry, art and home goods. Curator Bonnie Powers tells the stories that dip into the playful, fierce and sublime. Together, owners Jeffrey and Bonnie have created something truly unique in the heart of Mill Valley.

11 Throckmorton Ave, Mill Valley, 415.569.4383

Prince Estate Jewelry

Sausalito

Prince Estate Jewelry specializes in exquisite vintage and antique pieces, including diamonds set in platinum and gold. Their collection spans from Georgian to modern periods, offering unique engagement rings, fine timepieces, and more at exceptional prices.

599-B Bridgeway, Sausalito, 415.289.0702

Sofia Jewelry

Mill Valley

Family owned since 1994, Sofia Jewelry is best known for custom designs and upcycling old pieces into new designs. The shop also offers quality repairs, so if you’ve got a broken clasp or loose setting, they can help. Located just north of the Golden Gate Bridge, Sofia’s is a widely acclaimed destination jeweler that can’t be missed. And fun fact, Sofia Jewelry created Lady Gaga’s engagement ring. 

80 Throckmorton Ave, Mill Valley, 415.388.8776

Central Marin

Ashley Morgan Designs

Ross

Originally a San Francisco-based jewelry design company, creative visionary Ashley Morgan opened up a Ross branch to better let Marinites enjoy her work. She’s a trained goldsmith focused on helping clients explore their own spirit and beauty through jewelry. Member of Jewelers of America, the Women’s Jewelry Association, and more, it’s hard to beat her credentials and the skill they bring to the table.

23 Poplar Ave #2, Ross, 415.205.6228

California Girl Jewelry

San Rafael

Run by a mother-daughter duo, California Girl Jewelry is a rare gem in the business, in that they make their own jewelry while also offering custom designed pieces at various price points. Customers can choose from over 34 different kinds of high-quality gemstones that are used in hundreds of rings, necklaces, earrings and more on display in this contemporary boutique in the bustling Strawberry Village shopping center. Here you can choose from hundreds of finished pieces in all prices points available for last minute shoppers — no matter the occasion. The woman-owned company also has a robust inventory of rare-colored gemstones, offers jewelry repair and creates custom jewelry without design fees.

1321 4th St, San Rafael, 650.440.0217

Cast

Corte Madera

For pieces that catch the eye, check out Cast’s unique selection of fine jewelry at their location at the Village in Corte Madera. Though their pieces reveal an elevated sense of style and eye for artful sparkle, the team at Cast is welcoming and eager to help shoppers find the perfect piece. Taste without a hint of snobbery.

1536 Redwood Hwy, Corte Madera, 415.802.9839

Johann Paul Fine Jewelry

Greenbrae

Johann Paul continues to be a family-run establishment providing top-notch service and top-notch pieces. While the store has its own designs on offer, it also partners with smaller jewelers, both local and national, to ensure it can provide only the most unique of earrings, wedding rings, and dazzling necklaces. Check out the extensive online store, make an appointment for a consultation, or simply wander in on a whim to see what bit of sparkle catches your eye.

272 Bon Air Ctr, Greenbrae, 415.461.1866

Julianna’s Fine Jewelry

Corte Madera

With a wide display of top European designers and gorgeous diamonds, Julianna’s oozes style and sophistication. Julianna and Judy, a mother-daughter duo, have been running their custom jewelry store for over 40 years now, with another 20 years in the jewelry business before that. They’ve been joined by Julianna’s granddaughter, Caitlyn, resulting in all three generations of women working side-by-side to create custom jewelry for any occasion. Beyond a nice pair of earrings, the store also offers the best collection of Swiss watches to be found outside of Switzerland.

1632 Redwood Hwy, Corte Madera, 415.924.9711

Stephan-Hill Jewelry Designers

San Rafael

Stephan-Hill believes that interesting people make interesting choices and these include our choices in apparel and jewelry. So they have put together a number of small collections of interesting jewelry from around the world, Germany, Italy, France, Turkey, and the South Seas. They also have designed an in house collection of appealing pieces. As they say, “Finish dressing, put on a piece of jewelry!”

1226 4th St, San Rafael, 415.459.5808

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