Best Surf Shop in Marin

Marin isn’t entirely surrounded by water, but it’s pretty darn close! Although the picturesque Marin Headlands aren’t exactly great for a swim, there’s an abundance of sandy beaches and gentle waters easily accessible from anywhere in the county. If you’ve always wanted to learn how to surf, this is the place to do it. And if you just want to have a day paddleboarding around with the kids, this is also the place to do it. From purchases to lessons to day rentals, Marin beaches offer something truly special. The 2023 readers’ choice Best of the County winner is Proof Lab (pictured above). For the rest of the Marin Magazine‘s Best of Marin County Surf Shop picks see below.

Our 2023 Shopping category sponsor is California Girl Jewelry.

We’ve broken it down by region: Southern, Central, and Western Marin.

Southern | Central | Western

Southern Marin

Proof Lab

Mill Valley

As the largest surf shop in the Bay Area, Proof Lab more than lives up to the hype. Of course it’s got hundreds of hand-picked surfboards, and of course it’s got wetsuits and skateboards and accessories. But it’s also got an indoor skatepark, ceramics classes, and hosts movie nights. Hours are Monday through Sunday 10 a.m. – 6 p.m.

244 Shoreline Hwy, Mill Valley, 415.380.8900

Central Marin

OCN Culture 

San Anselmo

Inspired by surfing, artists, and those who embody Aloha, OCN Culture is socially responsible apparel, and wetsuits to supply beach companies with the simplistic products they need. Hours are 11 a.m. – 5:30 p.m. Tuesday through Thursday, 11 a.m. – 6 p.m. Friday, 10 a.m. 6 p.m. Saturday, 10 a.m. – 5 p.m. Sunday.

550 San Anselmo Ave, San Anselmo, 415.250.8491

101 Surf Sports

San Rafael

101 Surf Sports has everything you could possibly want when looking for a day at sea. Windsurfing, kiteboarding, paddleboarding, and even kayaking for those who are a bit more hesitant to be standing upright on choppy waves. They don’t just sell gear, they’ve parked themselves right on the water and offer a variety of classes and are known for their fun, dress-up races. Their mission is to keep ocean sports alive, keep people on the water, and keep a smile on customers’ faces. Hours are Monday through Sunday 10 a.m. – 5 p.m

115 3rd St, San Rafael, 415.524.8492

Western Marin

Live Water Surf Shop

Stinson Beach 

Opened by founder Kirby Ferris in 1978, Live Water is one of the oldest surf shops in all of Northern California. After Stinson was briefly closed in 1981 due to Great White shark sightings, Kirby created the infamous “No Shark” logo and is still selling popular shark merchandise to this day. While they offer sporting goods for purchase, they’re more popular as a rental shop, providing whatever you could possibly need for a day on the beach at reasonable prices and without you needing to strap a big surfboard to the top of your car on the way home. Hours are Monday through Sunday 10 a.m. – 5 p.m.

3448 Shoreline Hwy, Stinson Beach, 415.868.0333

Point Reyes Surf Shop

Point Reyes Station

While this store isn’t actually on the beach, the bleached wood, white detailing, and surfboards hanging out front certainly give the impression that you’ve just stumbled in from the sand. Beyond just quality surfboards, they also offer all the beach merchandise you could want, from hats, bags, and t-shirts proudly proclaiming that they’re from Point Reyes. Hours are 10:30 a.m. – 5 p.m. Wednesday through Thursday, 10:30 a.m. – 5:30 p.m. Friday through Sunday

11101 Shoreline Hwy #106, Point Reyes Station, 415.795.8686


California Girl Jewelry: 2023 Best of the County Shopping

Mother and daughter duo Mariel Baker and Denise Forbes source their own gemstones from all over the world. Specializing in one-of-a-kind pieces, CGJ has over 3,000 loose gemstone and hundreds of finished pieces in their showroom of varying colors and cuts.

What makes CGJ unique?
We hand select the best gemstones available in the world. Even with pavé diamonds, we use the highest quality colorless diamonds.
What inspired you to start California Girl Jewelry?
While working in NYC, Mariel discovered the world of rare colored gemstones. She befriended a jeweler in the Diamond District in New York, and designed her jewelry while adding rare colored gemstones to her collection.
Why Marin?
We operated a very small boutique in San Francisco for over five years and realized that most of our clients were from Marin, and since we both live here, it was a natural choice.