Best New Shops and Boutiques in Marin

Looking to stay on trend with the latest shops, boutiques and galleries in Marin? We’ve got you covered. Here are Marin’s most recent shops and boutiques from around the county.

Want to check out the businesses in your neighborhood? We also have guides for shops in Southern Marin, Central Marin, Northern Marin and Western Marin. And if you have or are opening a new business — or changing up something at your existing business — please fill out this form to be featured.

California Girl Jewelry

Wedding Guide 2024, California Girl Fine Jewelry
Photo courtesy of California Girl Jewelry.

A contemporary jewelry boutique owned by a dynamic mother and daughter duo. Their expertise lies in the realm of rare, colored gemstone fine jewelry, offering a unique selection that is truly one-of-a-kind. Alongside their exquisite pieces, they also provide custom jewelry services, as well as repair and restyling options. Moved from Strawberry Village to San Rafael.

1321 4th St, San Rafael; 650.440.0217


Photo courtesy of Topdrawer.

As creative professionals, Topdrawer knows the nomadic lifestyle is as much a mindset as it is a way of being. They look to tackle the projects that make us stretch. Nomadism isn’t simply about being on the move: it’s about an existence in which the things we carry directly impact our productivity, our well-being, and even our identity. Topdrawer combines the quality and craftsmanship of generations prior with today’s drive for independence, function and stylish sustainability. It all results in a collection of tools curated from around the world, that help you do your best work, wherever you are.

2415 Larkspur Landing Cir Suite 32B, Larkspur; 415.785.3547


Photo courtesy of Aritzia.

Aritzia is the fashion retailer known for delivering Everyday Luxury through engaging service, beautiful products and an aspirational environment. Every Aritzia boutique is thoughtfully designed to be an inspiring space for everyone who loves, and will love, the brand. The new boutique at The Village at Corte Madera has curated artwork, a hand-painted mural, custom-designed furniture, a feature wall made of marble from Italy and bespoke details — all for an elevated shopping experience like nothing else. Home to an extensive portfolio of exclusive brands — including Wilfred, Babaton, Tna, The Super Puff™ and Sunday Best — Aritzia creates memorable experiences and timeless Everyday Luxury pieces for every person and occasion.

1618 Redwood Hwy, Corte Madera; 628.386.1997

Wayfinder Bookshop

Wayfider Bookshop

Owners Molly Parent and Stephen Sparks, who have owned Point Reyes Books in Point Reyes Station since 2017, brought their love of books to downtown Fairfax in November. Similar to the Pt. Reyes shop, the Fairfax store features a deep selection of nature writing, books about the environment, poetry, and a kids section, which includes many of the couple’s five-year-old and one-year-old children’s favorites. Booksellers (who are great readers) place little notes throughout the store and a small selection of cards, journals, and puzzles is available. “Independent bookstores are thriving as an alternative to the soullessness of the internet algorithm,” Parent says. 

9 Bolinas Rd., Fairfax; 415.295.7318

Game Fortress

Game Fortress Novato

Brothers and hometown business owners Sean and Kyle Murphy not only had a passion for gaming (“especially Dungeons & Dragons,” says Sean), they wanted to create a spot to serve the community, have fun, and get kids and adults off screens. Their tabletop game space includes board games, trading card games, like Magic the Gathering and Pokémon, role-playing games like Dungeons & Dragons, and miniatures games like Warhammer. A gaming space is used for free play and organized events, a rentable room for private gaming events is available and events and tournaments are in the planning stages. Collectible plushies such as Squishmallows and Squishables are also available. Open since late 2022, a grand opening is planned once renovations are completed. 

1205 Grant Ave., Novato; 415.895.1019

Amour Vert

Shop Amour Vert Sausalito Marin
Photo courtesy of Amour Vert.

With washable silk blouses, cashmere sweaters and recycled polyester dresses, a women’s clothing store that considers the entire lifecycle of a garment opened in August in downtown Sausalito. “We hand draw, cut and sew all of our samples at our Atelier HQ in San Francisco,” says store manager Carolyn Solomon, who lives in town. The brand’s commitment to sustainability includes low impact materials, conscious packaging and a partnership with American Forests to plant a tree for every tee sold.

666 Bridgeway, Sausalito; 628.237.6067


Longtime Sausalito resident Angela Johansen first opened her downtown Sausalito gift and lifestyle shop, Salty, at the peak of the pandemic. The name change reflects the store’s evolution to focus on natural materials, the thoughtful ways they’re used, and art inspired by the ocean, woods and mountains that surround us. The store has also doubled in size, adding slow fashion — cashmere from Denmark, basics from Los Angeles, San Francisco-made shirts and thoughtfully produced accessories — to its home, furniture, stationary, body care and gift assortment.

42 Caledonia St, Sausalito; 415.494.8070;


Richard and Amanda Weld weren’t planning on opening a second toy shop (their first is in San Francisco’s Inner Richmond neighborhood) but the grand redwoods towering over Mill Valley’s Lumberyard helped change their minds. Generally avoiding gimmicks, the Welds import beautifully made toys from France, Spain, and Denmark, and work with local artists and makers, too. “Our core aesthetic is mid-century with a Wes Anderson-like carnival vibe,” Amanda says.

129 Miller Ave, Mill Valley; 415.888.8450;


Shop Outerknown Larkspur Marin
Photo courtesy of Outerknown.

Co-founded by pro surfer Kelly Slater and creative director John Moore, a clothing brand that stands for a commitment to responsible innovation and passion for the outdoors landed at Larkspur’s Marin Country Mart in late October. The popular Blanket Shirt, plus S.E.A. jeans and jumpsuits, and recycled Apex Trunks by Kelly Slater, are just a few of the items available. From Yorks reclaimed flooring and reclaimed maritime rope art installations by artist Ethan Estess, interior items are responsibly customized. The store also features a Sonos Pro retail sound experience and a customization station. “A community deeply connected to the sea, all natural pursuits and outdoor living at its very best — Marin is our kind of place,” says Moore. 

Marin Country Mart, 1009 Larkspur Landing Circle Suite 5A, Larkspur; 415.470.7170

La Ligne

The fifth brick and mortar location and first on the West Coast from the New York brand founded on the universal appeal of the stripe as a timeless wardrobe staple is scheduled to open at Larkspur’s Marin Country Mart during the first week of November. In-house designed prints — including dresses, seasonless essentials and evergreen styles — as well as sleepwear, accessories and denim, are just a few of the items available. Exclusive to the Marin location is a nod to the locale — the Marin sweater (for women) and Marini (for children) will be offered in cream with mustard stripes, reflecting the Marin Country Mart colors.

Marin Country Mart, 1013 Larkspur Landing Circle, Larkspur

Scandia Home

The American-made bedding brand known for down comforters of impeccable purity and humane sourcing of fills opened a retail shop at The Village at Corte Madera in October. Comforters, blankets and mattress pads are part of a lineup of bedding and linens, bathmats and robes, and other home goods in down, cotton and other natural fabrics. 

1618 Redwood Hwy, Corte Madera; 415.730.8740