Besides complimentary tastings at over 40 premium Napa Valley and Sonoma Country wineries, Covet Pass provides access to other perks.
After five years of working in the wine country, Mill Valley resident and WineCountry Media principal Michael Cann wanted to give consumers a new way to discover premium wineries at a good value. He put his team to work creating a program for visitors and residents in neighboring regions like Marin.
The $150 pass entitles you to visit as many winery partners as you want within a year — which at, say, about $30 a tasting, pays for itself after a few uses — and offers discounts on lodging, shopping, activities and transportation, plus online tools for researching and planning visits.
The pass will roll out first in Napa Valley and Sonoma County, but there are plans to rapidly extend it to Central and Southern California, Oregon, Washington, New Zealand, Australia, France, Italy, South Africa and other wine-producing areas near and far.
Mimi Towle has been the editor of Marin Magazine for over a decade. She lived with her family in Sycamore Park and Strawberry and thoroughly enjoyed raising two daughters in the mayhem of Marin’s youth sports; soccer, swim, volleyball, ballet, hip hop, gymnastics and many many hours spent at Miwok Stables. Her community involvements include volunteering at her daughter’s schools, coaching soccer and volleyball (glorified snack mom), being on the board of both Richardson Bay Audubon Center. Currently residing on a floating home in Sausalito, she enjoys all water activity, including learning how to steer a 6-person canoe for the Tamalpais Outrigger Canoe Club. Born and raised in Hawaii, her fondness for the islands has on occasion made its way into the pages of the magazine.