Shop Local: The Best Back-to-School Gear for Kids

Send kids back to class with goods from local shops and brands.

Coulter Oversized Sweatshirt; $37

Senna Case, Mill Valley

Senna Case Coulter

With sustainability in mind, Senna Case manufactures its kids clothing in Oakland in oversized, gender-neutral styles that are easy to pass down to siblings and friends.

Self-Love for Kids, by Keri K. Powers; $17

Book Passage, Corte Madera

Set kids up for a successful school year with this guidebook featuring more than 100 confidence-boosting activities caregivers can do with their children to encourage everything from body positivity to positive self-talk.

Cannondale Kids Trail 26; $625

Mike’s Bikes, San Rafael and Sausalito

Perfect for 9- to 13-year-old kids for riding to school and mountain biking, this bike boasts maneuverable 26-inch wheels, disc brakes, and a lightweight yet durable frame.

Baby Dinosaur Good Lunch Grab & Go Tote; $15

Five Little Monkeys, Corte Madera and Novato

Baby Dinosaur Good Lunch Tote

This lightweight, insulated, PVC- and phthalate-free lunch tote features a hook-and-loop closure that’s easy for little hands to open; plus, it’s machine washable!

See Kai Run Peyton Sneakers, $51

Village Child, Novato

See Kai Run Sneakers

Stylish yet practical, these flashy silver high-top sneakers feature a hook-and-loop strap with elastic laces, cushioned footbed with arch support, padded collar and flexible construction.


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Lotus Abrams has covered everything from beauty to business to tech in her editorial career, but it might be writing about her native Bay Area that inspires her most. She lives with her husband and two daughters in the San Francisco Peninsula, where they enjoy spending time outdoors at the area’s many open spaces protected and preserved by her favorite local nonprofit, the Peninsula Open Space Trust.