CRADLING A SLEEK, white compact from lilah b. in your palm is akin to finding a lucky pebble. Small but surprisingly weighty (the compacts, not their contents), lilah b. products excel in both form and function, packing moisturizing, high-intensity lip and cheek color, eye color, foundation and bronzer — each crafted from earthy ingredients including aloe and agar, an algae derivative — into magnetized pots reminiscent of sea-polished stones. The Sausalito-based company was launched earlier this year by Cheryl Yannotti Foland, who spent more than a decade advising beauty brands and found that despite the endless supply of products at her disposal, she always returned to a favored few. “With lilah b., I’ve tried to create an innovative, high-performance collection that allows women to achieve a finished look with fewer products — making beauty simple,” she says. With buildable lip colors that act more like stains than balms and a range of luminous, lightweight pressed-powder foundations, a few of these pretty pebbles may be all you need in your makeup bag.
PHILOSOPHY The brand’s pristine packaging echoes its refreshingly pure composition — each product is free of parabens, sulfates, synthetic fragrances, and phthalates. Simplicity in both design and formula represent lilah b.’s overarching message: in an increasingly cluttered world, your beauty routine can and should be easy, even mindful, with a pared-down collection of options that enhance your natural look without harsh additives.
THE SCOOP The streamlined, well-edited collection includes the Divine Duo lip and cheek color, Flawless Finish pressed powder, the Bronzed Beauty bronzer duo and the Palette Perfection Eye Quad, each contained in stone-inspired compacts. Prices for the little treasures — as well as the specially designed retractable brushes — range from $42 to $48.
BEYOND MARIN Beginning this fall, lilah b. will be available at Napa Valley’s luxurious Meadowood Spa, the first resort to carry the products.
WHAT THEY SAY “I have a true passion for beauty and, using the skills I’ve learned over the years, decided to build my own beauty brand,” says Yannotti Foland. “In an already cluttered space, I drew inspiration from my recently simplified and all-around healthier lifestyle.”
This article originally appeared in Marin Magazine’s print edition with the headline: “lilah b.”.