Marin-Based lilah b. Makes Beautiful, Innovative Makeup

lilah b. cosmetics


CRADLING A SLEEK, white compact from lilah b. in your palm is akin to finding a lucky pebble. Small but surprisingly weighty (the compacts, not their contents), lilah b. products excel in both form and function, packing moisturizing, high-intensity lip and cheek color, eye color, foundation and bronzer — each crafted from earthy ingredients including aloe and agar, an algae derivative — into magnetized pots reminiscent of sea-polished stones. The Sausalito-based company was launched earlier this year by Cheryl Yannotti Foland, who spent more than a decade advising beauty brands and found that despite the endless supply of products at her disposal, she always returned to a favored few. “With lilah b., I’ve tried to create an innovative, high-performance collection that allows women to achieve a finished look with fewer products — making beauty simple,” she says. With buildable lip colors that act more like stains than balms and a range of luminous, lightweight pressed-powder foundations, a few of these pretty pebbles may be all you need in your makeup bag.

PHILOSOPHY The brand’s pristine packaging echoes its refreshingly pure composition — each product is free of parabens, sulfates, synthetic fragrances, and phthalates. Simplicity in both design and formula represent lilah b.’s overarching message: in an increasingly cluttered world, your beauty routine can and should be easy, even mindful, with a pared-down collection of options that enhance your natural look without harsh additives.

THE SCOOP The streamlined, well-edited collection includes the Divine Duo lip and cheek color, Flawless Finish pressed powder, the Bronzed Beauty bronzer duo and the Palette Perfection Eye Quad, each contained in stone-inspired compacts. Prices for the little treasures — as well as the specially designed retractable brushes — range from $42 to $48.

BEYOND MARIN Beginning this fall, lilah b. will be available at Napa Valley’s luxurious Meadowood Spa, the first resort to carry the products.

WHAT THEY SAY “I have a true passion for beauty and, using the skills I’ve learned over the years, decided to build my own beauty brand,” says Yannotti Foland. “In an already cluttered space, I drew inspiration from my recently simplified and all-around healthier lifestyle.”

lilah b. office

Lilah B. makeup
Flawless Finish Foundation in B. Original
Lilah B. makeup
Palette Perfection Eye Quads in B. Fabulous

This article originally appeared in Marin Magazine’s print edition with the headline: “lilah b.”.