The Best Eyewear Stores in Marin

Best Eyewear Store, Rims and Goggles

For flattering frames and perfect prescriptions, look no further than Marin County for the best service you could ask for. The newest optical technology can be found alongside the widest selection of brands and styles, creating a myriad of optometrists to go to for all your eyewear needs. The 2024 readers’ choice Best of the County winner is Rims & Goggles (pictured above). For the rest of the Marin Magazine‘s Best of Marin County Eyewear picks see below.

Our 2024 Shopping category sponsor is Belle Marin Aesthetic Medicine. View the rest of the shopping category here.

We’ve broken it down by region: Southern, Central, and Northern Marin.

Southern | Central | Northern

Southern Marin

Marin Optometry

Mill Valley

Located in scenic downtown Mill Valley, Marin Optometry first opened in 1937 as the very first optometrist in Mill Valley, and they’ve spent the decades since perfecting their customer service and patient-oriented approach. Hours are Tuesday through Friday 9 a.m. – 6 p.m., Saturday 9 a.m. – 2 p.m.

158 Throckmorton Ave, Mill Valley, 415.388.8262

Rims & Goggles

Mill Valley

Nothing says luxury like bespoke eyewear or independent designers, and Rims & Goggles provides both. Their 45 years in the world of optometry has given them a sixth sense when it comes to what brands aren’t worthwhile and which ones are. Hours are Monday through Saturday 10 a.m. – 6 p.m.

606 Strawberry Village, Mill Valley, 415.383.9480

Wink Optics

Mill Valley

Wink Optics has been serving the Bay Area since the 1980s, providing personalized exams and a wide range of frames. They’re big on indie brands and are also happy to help you with any repairs you might need. Hours are Monday through Friday 10 a.m. – 5 p.m.

70 Throckmorton Ave, Mill Valley, 415.383.4085

Central Marin

Luxton Optical

Greenbrae

With kind and capable staff, meticulous service, and high-end frames, Luxton Optical is all about making sure you have access to the best of the best. The team here is always happy to help you fix your ill-fitting frames or get a broken lens replaced. Hours are Monday through Friday 10 a.m. – 1 p.m. and 1:30 p.m. to 6 p.m., Saturday 10 a.m. – 5 p.m.

212 Bon Air Center, Greenbrae, 415.461.9222

Northern Marin

Marin Eye Care

Novato

Cutting edge technology meets fashion at Marin Eye Care. They’re well known for their Dry Eye Treatment Services, designed to banish the irritated eyes that so many of us get after staring at a screen all day. Hours are Tuesday through Friday 9 a.m. – 5 p.m., Saturday 9 a.m. – 3 p.m.

440 Ignacio Blvd, Novato, 415.883.9888

Best of the County Sponsor Shopping

Belle Marin Aesthetic Medicine


Belle Marin is the creation of Dr. Faye Jamali, a physician who is committed to providing you with the highest level of treatments and care possible. Dr. Jamali’s self-described style — “minimalism with a touch of luxury” — is at the heart of every treatment. Her goal is to deliver superb results without complicated recovery times and cumbersome surgical risks.