The Best Eyewear Stores in Marin

For flattering frames and perfect prescriptions, look no further than Marin County for the best service you could ask for. The newest optical technology can be found alongside the widest selection of brands and styles, creating a myriad of optometrists to go to for all your eyewear needs. The 2023 readers’ choice Best of the County winner is Wink Optics (pictured above). For the rest of the Marin Magazine‘s Best of Marin County Eyewear picks see below.

Our 2023 Shopping category sponsor is California Girl Jewelry.

We’ve broken it down by region: Southern, Central, and Northern Marin.

Southern | Central | Northern

Southern Marin

Marin Optometry

Mill Valley

Located in scenic downtown Mill Valley, Marin Optometry first opened in 1937 as the very first optometrist in Mill Valley, and they’ve spent the decades since perfecting their customer service and patient-oriented approach. Hours are Tuesday through Friday 9 a.m. – 6 p.m., Saturday 9 a.m. – 2 p.m.

158 Throckmorton Ave, Mill Valley, 415.388.8262

Rims & Goggles

Mill Valley

Nothing says luxury like bespoke eyewear or independent designers, and Rims & Goggles provides both. Their 45 years in the world of optometry has given them a sixth sense when it comes to what brands aren’t worthwhile and which ones are. Hours are Monday through Saturday 10 a.m. – 6 p.m.

606 Strawberry Village, Mill Valley, 415.383.9480

Wink Optics

Mill Valley

Wink Optics has been serving the Bay Area since the 1980s, providing personalized exams and a wide range of frames. They’re big on indie brands and are also happy to help you with any repairs you might need. Hours are Monday through Friday 10 a.m. – 5 p.m.

70 Throckmorton Ave, Mill Valley, 415.383.4085

Central Marin

Luxton Optical


With kind and capable staff, meticulous service, and high-end frames, Luxton Optical is all about making sure you have access to the best of the best. The team here is always happy to help you fix your ill-fitting frames or get a broken lens replaced. Hours are Monday through Friday 10 a.m. – 1 p.m. and 1:30 p.m. to 6 p.m., Saturday 10 a.m. – 5 p.m.

212 Bon Air Center, Greenbrae, 415.461.9222

Northern Marin

Marin Eye Care


Cutting edge technology meets fashion at Marin Eye Care. They’re well known for their Dry Eye Treatment Services, designed to banish the irritated eyes that so many of us get after staring at a screen all day. Hours are Tuesday through Friday 9 a.m. – 5 p.m., Saturday 9 a.m. – 3 p.m.

440 Ignacio Blvd, Novato, 415.883.9888


California Girl Jewelry: 2023 Best of the County Shopping

Mother and daughter duo Mariel Baker and Denise Forbes source their own gemstones from all over the world. Specializing in one-of-a-kind pieces, CGJ has over 3,000 loose gemstone and hundreds of finished pieces in their showroom of varying colors and cuts.

What makes CGJ unique?
We hand select the best gemstones available in the world. Even with pavé diamonds, we use the highest quality colorless diamonds.
What inspired you to start California Girl Jewelry?
While working in NYC, Mariel discovered the world of rare colored gemstones. She befriended a jeweler in the Diamond District in New York, and designed her jewelry while adding rare colored gemstones to her collection.
Why Marin?
We operated a very small boutique in San Francisco for over five years and realized that most of our clients were from Marin, and since we both live here, it was a natural choice.