Helping to Preserve Our Natural Resources, Starting Right in Our Backyard

By: Greg Friedman, Founder & Chief Executive Officer, Private Ocean Wealth Management

I recently read a very disturbing article that addressed how humans were transforming the Earth’s natural landscape so dramatically that as many as one million plant and animal species are now at risk of extinction. A recent report compiled by the United Nations which called on hundreds of international experts concluded that the actions of humans – farming, logging, poaching, fishing, and mining –  posed such a dire threat to ecosystems all over the world that we were altering and damaging our natural world at a rate “unprecedented in human history.”

As a California native, growing up surfing along the coast from San Diego to NorCal, and a resident of Marin County, I feel a personal connection to our oceans and natural landscapes. As a parent I feel a tremendous responsibility to make sure my children and future grandchildren have a clean and bountiful environment. And I believe that we are all responsible for preserving our environment for our own health and that of future generations, and we must consider the impact of our actions in all that we do.

The Marine Mammal Center is leading the field in ocean conservation through marine mammal rescue, veterinary science, and education. There are many ways to get involved, from volunteering to donating to help further their cause. Our firm, Private Ocean Wealth Management, has partnered with The Center to help raise awareness and offer information on  how you and your family can get educated about the state of our oceans and make a difference. We take pride in holding several special events each year that are hands-on and allow people to experience for themselves the joy of seeing rehabilitated marine mammal “patients” returned to the wild.

We are honored to share our deep commitment to the community with our clients, partners and friends. A key part of our culture is our commitment to our communities and the preservation of our planet’s natural resources. We are proud to partner with organizations like The Marine Mammal Center that share our values and support our efforts to help educate clients on the changing world around us. To learn more about their efforts, download the Guide to Giving for The Marine Mammal Center or visit

Download the Guide

About Greg Friedman, MS, CFP®

Greg Friedman is an innovator and advocate for exceptional wealth management. He is co-founder and CEO of Private Ocean, one of the West Coast’s leading wealth management firms, and also the co-founder and former CEO of Junxure, an industry-leading technology platform for advisors. He was named by Investment Advisor Magazine  as a Top 25 most influential financial advisor in 2008, 2009 and 2010.  In 2007, Charles Schwab honored him with its prestigious IMPACT Award® for “Best in Tech” award, in 2008 Financial Planning Magazine included Friedman in its elite list of financial “Movers and Shakers” and he was recognized in 2017 on InvestmentNews Icons and Innovators list. In 2018, Greg was named CEO of the Year at the Industry Awards. He is the author of two books for advisors, Advisory Leadership: Using the Seven Steps of Heart Culture to Create Lasting Success for Any Wealth Management Firm, published in 2015, and the Financial Advisor M&A Guidebook, published in 2018.